We are … HER Equation

two friends, two mums, two fitness enthusiasts and two women, who believe it’s time to rewrite the narrative around female health, fitness, and performance.

We created Her Equation because we are tired of seeing girls and women treated like scaled down males—when the truth is, our bodies work differently. And understanding those differences isn’t just important—it’s powerful.

Alex is a health and fitness professional, a mum of three energetic boys, and a passionate advocate for holistic well-being—physical, mental, and emotional. Alex brings a unique perspective as a qualified Osteopath and experienced fitness professional, combining deep anatomical and physiological knowledge with a practical, real-world approach to training and performance. With experience in elite performance (hello, HYROX!) and female physiology, she’s on a mission to make the science simple and practical.

Taigen is a dedicated coach, educator, and mum to two girls that play high level competitive sport. With extensive experience in coaching and a strong grounding in strength, conditioning, and female-specific training, she advocates for smarter, more supportive systems for girls in sport. Her fire burns especially bright for female athletes—ensuring they’re supported, understood, and trained in a way that reflects who they truly are, not who the system expects them to be.

Together, we bring lived experience, professional expertise, and a whole lot of heart to every seminar, course, and conversation.

Because every girl and woman deserves to know her body, trust her instincts, and thrive—on and off the field.

Logo with the words 'Her Equation' and a female gender symbol in yellow replacing the letter 'O' in 'Equation' on a dark blue background.
Two women in athletic wear doing a weighted exercise at an indoor gym, with one woman assisting her in the background. Hyrox competition